Early in 2017, Blue Orange Games partnered with another company to distribute their line of outdoor racket games. The line required a fresh brand identity and new packaging design, which would replace the fully encased plastic clamshells with printed corrugate. I sought to achieve a sporty, yet active brand identity, and appeal with each product to the appropriate age. Though not a package engineer by education, I was able to construct a new design would improve the customer experience, the environmental impact, and the versatility of product placement.
ROLE:
- Art Direction & Design
- Packaging Concept & Design
- Budget & Project Management
- Photoshoot Planning/Styling/Art Direction
- Pre-press & mechanicals
